This man envisions a world where 90% of our nutrition comes in the form of a smoothie-like drink, and eating as we know it only occurs as a social activity. As far as I can tell, this is not a joke.
This is going to be ridiculously controversial, but it has some fascinating potential.
And spawns so many questions:
How much time would we save if we didn’t have to cook and clean up meals? How much money would be saved and resources preserved if we didn’t have to grow, transport, process, and refrigerate food products? How would our society and traditions change if eating became less of a necessity and more of a leisure activity? And how overpopulated would the world become if starvation became a thing of the past?
It will be interesting to see if this goes anywhere, or if, like the electric car, this idea is gobbled up and hidden by the humongous industry it could take down.
I personally don’t see it replacing food completely, but I might consider replacing breakfasts and lunches with this oh so tasty looking ooze.
Read the interview:
